Els Aerts

Need a short bio? You got it.

I studied Germanic Philology at the University of Antwerp. And graduated with honours. Yay!

After graduation, I started to work for the Upto content sites of Webtelligence. While I was editor-in-chief, Upto won several ‘Site of the Year’ awards and provided content for companies like Microsoft, Concentra and WorldOnline. Of course, that could have all been a coincidence…

After the take-over of Upto by AdValvas Group, I became Chief Content Officer of AdValvas Media where I was responsible for the content strategy of all the sites in the AdValvas group.

Mid 2001, I left AdValvas to found AGConsult, together with my former colleague (and first boss!) Karl Gilis.

My areas of expertise:

• Expert usability evaluation
• User tests
• Information architecture

I teach the following seminars:

• Writing for the web
• Usability workshop